The 2026 Trust & Will Holiday Bowl will offer fans way more than just the football game! In the lead up to the big game, you can expect a band bash, parade, 5K run and more.
Let's dive into the details of each of the main events in the lead-up to the game!

Marching Band Show at the Holiday Bowl
Snapdragon Band Bash at SeaWorld San Diego
The Arizona Wildcat and SMU Mustang's marching bands and cheer squads will put on a high-energy performance at SeaWorld San Diego in Mission Bay Park that you won't want to miss.
The special one-night-only experience will cost $35 for a nighttime park ticket valid after 3:00pm, with $15 parking discounted from the usual $35 price. The Band Bash itself will take place at 4:00pm.
The park will be open until 9:00pm so you can watch the university bands battle it out and still have time to enjoy SeaWorld Christmas Celebration which will still be in full swing! The event includes live music (the Jingle Squad being my favorite), Rudolph and friends for the kids, a Stocking Full of Soul show, and a number of seasonal food and drink items available for a limited-time only!

The Intercontinental San Diego next to the Embarcadero
Port of San Diego Game Day 5K Walk/Run Along the Harbor Front
The Port of San Diego 5K will begin at 7:45am on December 28th at Harbor and Ash, near the waterfront in Downtown San Diego, with check-in from 6:00am until 7:30am. If you're spectating, I suggest that you pick out a seat that's close by both the running path and the parade route which will head right down the Embarcadero along the San Diego Bay, or head over to catch the end of the parade after the 5K.
Registration is on the Holiday Bowl's website. The cost to participate is $52 per adult runner and $25 per youth (15 and under). You can also join in the post-race party for live music and snacks to refuel after your run. All participants receive a finisher medal at the finish line and awards will be handed out to the top three male and female runners in each age division.
If you just want to watch the race and cheer for the runners, that is 100% free!

Half Time Show at the Holiday Bowl
Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente
One of the most exciting events for me and my family will surely be the Port of San Diego Holiday Bowl parade!
If the 2026 parade is like last year's, there will be balloons and massive floats heading along the scenic, bayside streets of downtown San Diego. As the largest balloon parade in America, you can also expect drill teams and marching bands to join in on the fun.
The Holiday Bowl parade will be held starting at 8:00am on gameday, Monday, December 28th, 2026. Viewing is free but if you want to guarantee a fantastic view, grandstand seats located at 1400 N Harbor Drive are still available for $30 each.

We Are Loving the Holiday Bowl at Snapdragon Stadium
Holiday Bowl Tailgate Party
You can get the party started on gameday at the Tailgate and Holiday FanFest!
Held on Snapdragon Stadium's east lawn, the official tailgate is open to all-ages and free to attend.