Día de los Muertos Celebrations in San Diego 2025

Honor your loved ones at one of San Diego’s authentic, family-friendly 2025 Día de los Muertos celebrations featuring music, décor, altars, face painting & more!

Key Takeaways

Todd Sarouhan
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Ofrenda During Dia de los Muertos Celebration in Old Town San DiegoTraditional Face Painting for Dia De Los Muertos in Old Town

The traditional Mexican holiday of Día de los Muertos is celebrated annually on and around All Souls Day of November 2nd. On that day, the legend says that loved ones that have passed will return, for just a single night each year!

The tradition goes on to say that our ancestors die in three parts; once when they pass, once when their body is buried, and a third time when they are forgotten.

The Día de los Muertos celebrations, also known as the ‘Day of the Dead’ in English, are all about making sure that those who have passed on never make it to their third death, and instead are remembered and celebrated.

Building Art in Old Town San Diego
Building Art in Old Town San Diego

San Diego’s Connection to Día de los Muertos

Given its close proximity to Mexico and large population of residents of Mexican descent, it’s no surprise that the city of San Diego has a great deal of cultural crossover. It’s easy to take a day trip to Tijuana or spot Mexico from Point Loma’s Cabrillo National Monument or from the pier at Imperial Beach. It’s also easy to have an authentic Mexican cultural experience by attending one of San Diego’s yearly Día de los Muertos celebrations.

Many of San Diego’s neighborhoods come alive with marigold flowers, colorful decorated ofrendas (altars), patrons dawning la Catrina face paint, parades, live performances and so much more, all in remembrance of ancestors and loved ones that have passed on.

For me and my family it’s the vibrant colors, the smell of the flowers, and the energy that permeates through all the events. It’s a deep feeling of cultural connection I think you can only get by embracing an experience like the Day of the Dead.

Dia De Los Muertos Face Painting in Old Town
Dia De Los Muertos Face Painting in Old Town

Family-Friendly Day of the Dead Celebrations

Few US cities celebrate Día de los Muertos quite like San Diego! The city’s diversity and the varied backgrounds of its residents invite both tourists and locals like myself to experience the events right in Southern California.

On November 2nd, events can be found in multiple locations throughout San Diego county, plus you’ll also find a range of things to do during the run-up to the holiday, usually starting as early as the middle of October, and sometimes earlier!

As someone that’s attended many of these events with my kids, I can assure you that the celebrations in San Diego are family-friendly with food, games, entertainment and more. As a longtime resident, I can say that my family very much looks forward to the Día de los Muertos celebrations each year.

I hope if you’re lucky enough to be in the area around this time that you’ll have the opportunity to be part of this incredible cultural experience!

Local Tip: The Best Día de los Muertos Celebration!

I’m about to dive into the details of the most popular Día de los Muertos celebrations in San Diego for 2025.

But if you’re short on time, know that the Old Town San Diego Día de los Muertos celebrations are my family’s pick for the best Day of the Dead festivities in San Diego!

My 8 Favorite San Diego Locations to Celebrate Día de los Muertos

Though Día de los Muertos is a holiday about remembering loved ones who have passed on, it’s far from a solemn affair! It’s been my experience rather that these events are actually incredibly festive and lively celebrations.

Each location on our hand selected list offers a slightly different style. Some are multi-day affairs like the festivities in Old Town San Diego, while others like the events at the Old Globe in Balboa Park are a single day event.

Read on to decide for yourself which 2025 celebration sounds best for you and your family!

People Love the Fiesta De Reyes During Dia De Los Muertos in Old Town
People Love the Fiesta De Reyes During Dia De Los Muertos in Old Town

1) Old Town Día de los Muertos Celebration, 2025

Holidays in San Diego: Día de los Muertos in Old Town San Diego 2025
Address:
Throughout Old Town with Procession along San Diego Ave.
When: Saturday, November 1st & Sunday, November 2nd, 2025
Time: Saturday: 10:00am to 9:00pm | Sunday: 10:00am to 6:00pm

As a neighborhood with large Mexican traditions, I love Old Town San Diego; it is one of the best places to learn about San Diego’s culture and heritage, especially during the holiday! As the largest festival in San Diego county, the multi-day Día de los Muertos celebrations in Old Town are by far my favorite, and I’ve made a point to attend with my family for many years.

Every year from the beginning of October, businesses start decorating their storefronts with skeletons and the traditional marigold flowers. Just walking down San Diego Avenue, where many of the festivities take place, it’s easy and free to check out the altars (known as ofrendas) seemingly everywhere!

Old Town’s Día de los Muertos celebrations span nearly the entire neighborhood, with the main event taking place at the State Historic Park’s Fiesta de Reyes. When you attend, you will be treated to live music and traditional Mexican dances.

I also always love how many booths there are for getting your face painted! This is a tradition my family loves, as we typically have dinner at one of Old Town’s many Mexican restaurants, then head over to get our faces painted before walking the festivity grounds. It’s also quite fun (and free) to spot the ofrendas as we explore the neighborhood.

On Saturday, November 1st, you can even bring a chair and enjoy a movie in the park, starting at 6:00pm. “Coco” is the featured film this year which is fitting for this celebration because it shares many similar themes.

Then of course there’s my favorite part of celebrating Día de los Muertos, the procession on Sunday, November 2nd. Starting at the Immaculate Conception Church, my family’s looking forward to joining the parade to El Campo Santo Cemetery again in 2025 to take part in this truly authentic holiday celebration.

What We Love Most About This Celebration

Since Old Town San Diego is so heavily influenced by Mexican culture, it’s no surprise that this is one of the biggest celebrations in San Diego.

From the face painting, ofrendas and overall decorations to the unbelievable energy of Old Town San Diego, when I can only visit one celebration, this is one for me and my family!

A Bonus Tip

If you’re not a local, plan to stay at a hotel after the festivities. We suggest staying close at the historic and haunted Cosmopolitan Hotel, found just a block from Fiesta de Reyes, so you can walk over and won’t have to worry about parking.

And if you want a fun craft idea to do with your kids, check out the Sugar Skull Workshops with Sugar Skull Artist Carolina Celaya in the Plaza de Armas. You can decorate a skull in honor of a loved one who has passed.

Just a couple quick notes…you won’t be able to eat your creation as it’s just for decoration and there’s a nominal materials fee of $10 per person.

Balboa Park Towers from the Old Globe
Balboa Park Towers from the Old Globe

2) The Old Globe Día de los Muertos Celebration

Neighborhood: Balboa Park
San Diego Theaters & Venues: Old Globe Theatre San Diego
Address:
At Outdoor Copley Plaza
When: Sunday, November 2nd, 2025
Time: 11:00am to 1:30pm

If a festival full of live music and dance sounds like your style, I recommend stopping by the Copley Plaza in Balboa Park for a Día de los Muertos celebration that will have everyone in high spirits - even the spirits themselves!

The Old Globe Theatre is the ideal place to watch a live performance throughout the year and one of my favorite places in San Diego to take out-of-town visitors. While many plays bring the classics to life, others are written and performed from a multicultural perspective, offering insight into the lives and cultures of people from different backgrounds.

The Día de los Muertos celebration is no different, inviting attendees to either celebrate their own Mexican heritage or learn about the holiday and how their neighbors commemorate it.

The full lineup for 2025 has not yet been released, so check directly with the Old Globe for specific details as it gets closer, or just show up and be surprised! What I do know is that there will be live music and dancing, arts and crafts, a puppet parade (which sounds like it could make our list of unique things to do in San Diego), and a new CoLAB play, to name a few of the exciting aspects of the event you’ll get to experience!

What We Love Most About This Celebration

Seeing the dancing and performing arts at this historic theater is always exciting!

Plus, there are other spots within walking distance in Balboa Park that also regularly host holiday celebrations like Centro Cultural de la Raza, so you can easily visit those after the show.

A Bonus Tip

As part of The Old Globe’s art engagement program AXIS, attending this performance is free!

This makes it a popular event, so we suggest heading over at least half an hour before showtime to stake out a good spot at the front of the crowd.

Also, know that Copley Plaza is an outdoor venue, which means you’ll get to enjoy San Diego’s incredible November weather. I suggest a little sunscreen, a hat, and perhaps a light long sleeve shirt if you get cold easily like me.

Ofrendas at Dia de los Muertos Celebration in San Diego
Ofrendas at Dia de los Muertos Celebration in San Diego

3) 5th Annual Día de los Muertos Celebration in Downtown Chula Vista

Neighborhood: Chula Vista
Address:
Downtown Chula Vista
When: Saturday, Nov 1st, 2025
Time: 3:00pm to 8:00pm

Our Complete Guide to All the Holidays in San Diego wouldn’t be complete without mentioning Downtown Chula Vista’s unforgettable Day of the Dead celebrations.

Heavily decorated with marigolds, skulls, and dozens of photo op spots, the area is transformed into a center for cultural education, remembrance, and family fun!

What I always love most about this festival is that it’s completely free to attend, so families on a budget can enjoy the events stress-free. Live music and dance troupe performances at four locations this year are all free to watch, as is taking in the lively atmosphere and admiring the Davidson community altar. Don’t forget to bring a copy of a photo of one of your loved ones that has passed to pin on the altar.

The community event annually invites families of all backgrounds to learn about the history and importance of the Día de los Muertos. The 2025 Chula Vista celebration will include an Ofrenda Competition and a Catrín & Catrina Ensemble contest. There will also be a car show, artisan vendors at Mercado by Las Jefas Market, and of course family-friendly, kids crafts and delicious food.

I attended this celebration for the first time in 2023 with my family. While it’s not as large as what you’ll find in Old Town San Diego or even Barrio Logan, it has an amazing atmosphere with tons of people in costume and plenty of themed vendors. That trip made this my second-favorite celebration, only behind the event in Old Town San Diego.

What We Love Most About This Celebration

The Chula Vista event has a heavy focus on cultural connections that make it a great place to start even if you’ve never celebrated Día de los Muertos before. And I don’t know if it’s because the Chula Vista neighborhood is only about a 20 minute drive from the Mexican border or not, but the event organizers really seem to have something for everyone.

For me, I think the folklore dance performances are especially fun, and you can’t beat that it’s FREE!

A Bonus Tip

While much of the festival is free, there is a fee for the traditional Catrina inspired face painting. You’ll also have to pay if you want to take advantage of the many onsite food vendors that will be sponsored by Las Jefas Market once again this year.

Barrio Logan Dia de los Muertos Celebration
Barrio Logan Dia de los Muertos Celebration

4) 3rd Annual Barrio Logan Día de los Muertos - Barrio Mágico 2025

Neighborhood: Barrio Logan
Address:
At Logan Ave & St. Evans Street
When: Sunday, October 26th, 2025
Time: 12:00pm to 7:00pm

When you’re thinking about our Complete Guide to All the Holidays in San Diego, you’ll quickly understand why we decided to include the Barrio Logan Dia de los Muertos- Barrio Magico celebration on our 2025 list.

Espíritu de Xochimilco is an annual Día de los Muertos celebration held in the cultural district of Barrio Logan each year, where Logan Ave meets St. Evans Street.

The event gets its name from Xochimilco in modern-day Mexico City, which is right where the Aztec capital of Tenochtitlan once stood. There’s a little fun fact for you for your next trivia night! The Día de los Muertos celebration is intended to call back to the “spirit of Xochimilco,” creating a connection between today and the traditions and heritage of the past.

Spread over two blocks, the Espíritu de Xochimilco celebration is a bit bigger than festivities in other parts of San Diego, like those held at Chula Vista. This is in part thanks to many of the vendors selling food and merchandise. While not all stands are directly related to the holiday, the street fair feel of this celebration ensures it’s still well worth a visit.

Once you’ve had your fill of shopping, it’s a great idea to head over to the mainstage, which will host local musicians, DJs, and other performers.

I personally love Barrio Logan for grabbing some of the best tacos in San Diego 12 months of the year. The Día de los Muertos celebration in late October is just another reason to get your family and friends together to enjoy the area and its festivities!

What We Love Most About This Celebration

This is a really unique celebration thanks to its spirit of Xochimilco theme that stood out among the others I visited in 2024.

My family loved the food being sold by vendors and listened to a very festive performance by a local band up on the main stage.

A Bonus Tip

The Barrio Mágico event is an opportunity to familiarize yourself with the arts and culture scene with curated art displays, which highlight common Mexican and Día de los Muertos themes.

I feel like this ‘emphasis on art’ was a real education that made this event special to me and my family.

Dia de los Muerto Face Painting
Dia de los Muerto Face Painting

5) 10th Annual Encinitas Día de los Muertos Celebration

Neighborhood: Encinitas
Address:
Encinitas Library
When: Saturday, November 1st, 2025
Time: 3:00pm to 5:00pm

Old Town San Diego may lay claim to the biggest Día de los Muertos celebration in San Diego, but it’s hardly the only one in the area! I’ve also enjoyed attending the festivities held in Encinitas.

The Encinitas Día de los Muertos Celebration began as a community outreach program in partnership with the Encinitas Library, so it has an educational focus that makes it ideal for families with younger kids.

The 10th annual event scheduled for 2025 promises to also include Mariachi music and ballet folklorico performances, all for FREE!

Encinitas also sets aside space at the library for the creation of altars a week prior to the event. These altars are the soul of the holiday, so stopping by to see them - or making one of your own - is highly encouraged. This is a great way to remember loved ones who have passed.

What We Love Most About This Celebration

This celebration is very kid-friendly with a heavy focus on education. Even little kids will enjoy the crafts and performances.

A Bonus Tip

The library has its own parking lot but it can fill up on the holiday, so consider using public transit to save yourself the hassle of needing to find street parking.

Erika with Catrina Face Paint for Día de los Muertos
Erika with Catrina Face Paint for Día de los Muertos

6) Encinitas Friends of the Arts: Dia de los Muertos Celebration

Neighborhood: Encinitas
Address:
Address: Mira Costa College, San Elijo Campus
When: Saturday, October 25th, 2025
Time: 12:00pm to 4:00pm

If you’re looking for another Dia de los Muertos event in Encinitas, I suggest that you head over to Mira Costa College’s San Elijo Campus for the new addition to our Día de los Muertos celebrations in San Diego list for 2025. This event is in its 11th year and caught my eye because of its many different cultural offerings.

You can enjoy live Mariachi music as well as performances by Ballet Folklórico de San Dieguito, Ballet Folklórico Rancho Buena Vista High School, and others.

There are also art-making workshops, tissue paper flowers, and sugar skull decorating activities. These skulls are a favorite at many of the events we’re featuring. And be sure to bring your kids to this family-friendly event for the face painting and food trucks as well.

As you won’t be surprised to hear, there will be what I expect to be a beautiful community ofrenda to remember loved ones. I can’t wait to check that out this year for the first time!

What We Love Most About This Celebration

There is an immense focus on music here which I always find entertaining and educational. Music is a great way to learn about different cultures.

I also love the fact that many area students are involved in the performances.

A Bonus Tip

As if you needed another reason to attend, a low rider car show by the Callejeros de Encinitas Car Club is also planned. I don’t know about you, but I love a good car show!

Frida Kahlo Mural at the California Center for the Arts Escondido
Frida Kahlo Mural at the California Center for the Arts Escondido

7) 30th Annual Día de los Muertos in Escondido

Neighborhood: Escondido
San Diego Theaters & Venues: California Center for the Arts, Escondido
Address:
California Center for the Arts, Escondido
340 N Escondido Blvd, Escondido, CA 92025
When: Saturday, November 1st, 2025
Time: 4:00pm to 9:00pm

You can be part of a traditional gathering that’s as much about having fun as it is about honoring tradition when you attend the 30th Annual Día de los Muertos event in Escondido.

Like many Día de los Muertos celebrations, this party is filled with live music and dance performances. This year, you can expect performances by Los Sleep Walkers and DJ Mike Zee. I’d also suggest the live dance performances from Folklorico dance groups throughout the region.

Space is set aside for community altars so visitors can embrace the true meaning of the holiday and remember their loved ones. Other popular activities like face painting, family-friendly crafts, and a Catrina contest are also offered.

I’m especially excited to see the Día de Muertos-inspired art that is curated by Pako Pablo’s Studio. Special for 2025 is an exhibit of curated works by North County Artists. You can vote on your favorite as winners will be announced.

What We Love Best About This Celebration

The live performances here are incredible and embody the spirit of the holiday - just watching a show or two is well worth the visit.

And for 2025, I’m also excited to check out the Día de Muertos-inspired art! Knowing how colorful the decorations, altars, sugar skulls and even face paintings are, the art should be a feast for the eyes!

A Bonus Tip

If you’re a foodie like me, you won’t want to miss the food truck lineup. Here’s who’s expected to attend:

  • Tocho Morocho
  • Disfruta
  • Churros Don Karlitos
  • Little Thai Cottage
  • Sabor Piri Piri
  • MyPozole

Be sure to bring your appetite!

Sculpture at the Oceanside Musuem of Art
Sculpture at the Oceanside Musuem of Art

8) 24th Annual Oceanside Día De los Muertos Festival

Neighborhood: Oceanside
Address:
Downtown Oceanside Next to City Hall
When: Sunday, October 26th, 2025
Time: 10:00pm to 4:00pm

Another new addition to our list for 2025, the Oceanside neighborhood is getting back in the Día de los Muertos action for the 24th time with their annual Day of the Dead celebration in Downtown Oceanside next to City Hall.

Taking place a week before Día de los Muertos in 2025, the event is a celebration of Mexican culture, community and tradition. You can expect a full day of live music, ballet folklorico, delicious food, crafts for the kids, and vendors offering authentic merchandise and one of a kind pieces worth checking out.

You’ll find beautifully decorated altars with marigold flowers and be able to enjoy a Catrina Contest.

You can also expect a very unique chalk cemetery, a free way for you to honor your loved ones, and a Por Siempre Car Club low-riders showcase which is just good family-friendly fun.

What We Love Best About This Celebration

For me, I’m excited to check out the chalk cemetery as I’ve read that it’s grown over the years and know that it will be a new and unique experience for me and my kids.

I also love that it’s a week before the actual Día De los Muertos, so we can check this one out and still head to Old Town San Diego for their festivities as well.

A Bonus Tip

There are two stages this year, the Main Stage on Fremont Street and the East Side Stage on Nevada Street. They feature a schedule of performances from 10:00am until 4:00pm.

I’d recommend the featured speaker at 10:15am on the Main Stage. Victor Villaseñor is a Pulitzer Prize nominated Mexican-American writer known for his New York Times bestselling novel, Rain of Gold.

His book, Crazy Loco Love was the best biography in english at the 2009 International Latino Book Awards. I think he’ll provide an interesting perspective to Día de los Muertos and how he sees it interacting with the San Diego community

Join Todd as he tours one of his favorite restaurants in the historic district of Old Town, Cafe Coyote. This cantina serves up authentic Mexican dishes, delicious frozen drinks, and a lively atmosphere.

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Expert Tips for Navigating the 2025 Día de los Muertos Festivities in San Diego

Mariachi Statue in Old Town
Mariachi Statue in Old Town

From suggestions for families to recommendations for other things to do around San Diego, we’ve got all your questions covered.

Which Celebrations are Best for Families?

Most Día de los Muertos events are family-friendly with plenty of kids’ crafts, games, and entertainment options.

The Old Town San Diego celebration is especially popular among families, and the Encinitas event has educational resources that make it an excellent choice for encouraging kids to learn about Mexican culture.

What Else Is There to Do in Old Town San Diego?

If you’re looking for more things to do in Old Town San Diego around Halloween, the San Diego: Tequila, Tacos & Tombstones Walking Tour is one of my favorite tours in the city.

You’ll get to sample food and drinks from around the neighborhood while also visiting a few famously haunted locations and learning about Old Town San Diego’s storied history.

How Similar Is Day of the Dead to Halloween?

Though Día de los Muertos and Halloween take place just a few days apart, they’re celebrated very differently, with unique traditions for each holiday.

Halloween centers around ghosts and goblins and is the perfect opportunity to check out one of the best haunted tours in San Diego or the best Halloween events for kids and teens.

Día de los Muertos is more about celebrating, honoring, and remembering your ancestors that have passed on.

What are More Tips for Visiting San Diego in the Fall

If you’re looking for pumpkin carving and corn mazes, read our Best Pumpkin Patches in San Diego list. If you’re traveling with kids and enjoy saving money, check out the list of free activities for kids in San Diego during the month of October.

Many San Diego attractions are free for kids during October so don’t miss our Kids Free in San Diego in October article for the latest 2025 details and deals.

If you’ll be in town into November, our San Diego Thanksgiving Traditions & Things to Do article could be helpful, or enjoy A Complete Guide to All the Holidays in San Diego for information about an array of holidays celebrated yearly throughout town.

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